Project

Evil Ink Records
Multiple Projects

Client
Evil Ink Records
Completed
Various
Timeframe
Various
Website
evilink.com

"Stand By Me" Animated
Teaser Videos
by The Prize Fighter Inferno

Art – Call & Response

Coheed And Cambria frontman Claudio Sanchez is known for eclectic tastes and unique delivery in his music and stories. Creating an entire concept and scenery to accentuate the etherial breathlessness of his cover of “Stand By Me” was a welcome challenge, artistically, and opened the door for more “outside of the box” approaches to future projects using tools such as After Effects and being open to creating strange and interesting textures in video content. 


The Prize Fighter Inferno

"Stand By Me" Teaser 1


The Prize Fighter Inferno

"Stand By Me" Teaser 2

'Lords Of Diesel' EP Campaign
by Fire Deuce

The Deuce On The Loose

The Lords Of Diesel EP campaign, which ran from the end of 2019 through February 2020, was by far one of the most fun and engaging campaigns ever completed. We were given free rein of the creative process and execution and the results were unparalleled. The latest tale of Fire Deuce, an alter-ego created by Coheed And Cambria guitarist Travis Stever, fueled the trajectory and pacing of each progression throughout the campaign and truly inspired the execution of new ideas on the web development front, drawing fan engagement and a memorable promotion.


Fire Deuce

"Free The Deuce" Teaser 1


Fire Deuce

"Mobile Home Momma" Teaser 3


Fire Deuce

'Lords Of Diesel' EP Review Teaser 2


Fire Deuce

"Where's The Deuce?" Teaser 4

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'Where's The Deuce?' Campaign
by Fire Deuce

Tracking The Deuce

In line with the story of Fire Deuce’s frontman Cleveland Stever’s escape from jail, we came up with the idea to create a fully-customized website to track the movements of the fugitive as he visited different, questionable places across the United States. The website was built from the ground up, complete with an interactive map (JavaScript/ReactJS, HTML, CSS) controlled by a database (Firebase) where coordinates for Cleveland Stever’s stops were visualized on the front end of the site. A Twitter account was created to keep the public updated of his whereabouts, causing frequent expressions of disdain from Cleveland.

Though the original website was taken down after the campaign ended, a timeline of locations can be viewed on the @WheresTheDeuce Twitter account and the website is archived.

Customized Counter App

With the Fire Deuce campaign, it was necessary to build a simplified custom JavaScript counter, with a custom graphic overlay for branding purposes, that kept track of the percentage of money raised for Cleveland Stever’s bail.

See the Pen #FREETHEDEUCE by David Bradford (@dsbradford) on CodePen.light

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